3 Keys To Destroying Your Competition
In this economy, it’s not good enough to simply meet expectations. Businesses need to be exceptional to stand out. There are lots of ways to differentiate a product. You can even create the perception of differentiation, if you’re creative enough. It’s called product positioning and it’s something of an art. Let’s face it; competing is tiresome. It wears on you. It always results in a win-lose situation. But you have to compete to survive right? The marketplace depends on competition; competition provides consumers with choices. Without competition our economic system would be inefficient.
The key is to concentrate on your situation and your competitive advantage to achieve your desired results. When you focus internally, you come up with new and different ideas. You create. Leaders focus on creating. Leaders create new products, services, production methods, and marketing strategies that change the way we do business. Leaders change the way we think. And along the way, they destroy the competition.