Exercise + Networking = ‘Sweatworking’
We’ve become digitally social texting, tweeting, posting, emailing. However, we have yet to evolve to the point where face-to-face contact is no longer necessary. There’s something about being in the same room with someone that establishes a connection, a sense of good will that brings integrity to a relationship. Especially business relationships. The latest trend: sweat working. Instead of meeting over lunch or drinks, business contacts meet at an exercise class. For working people, the marriage of talking shop while you burn calories speaks to the desire for integrating work with healthy habits.