While television maintains its pole position as the dominant power in advertising influence, it’s still fascinating to see not only the multi-platform activities of consumers, but also how interactive those channels are when coupled together. And, if you think about it, does a survey like this take into account the type of marketing we see happening in places like Twitter or through the power of websites that allow their consumers to leave reviews and rate everything? Some of the thinking around television’s stronghold has to do with the fact that the conversations about shows, entertainment and brands that are taking place while the television is on in the background helps to reinforce its power, rather than shift the influence to other channels that are disrupting the full attention that used to be given to watching television. That’s a pretty powerful testament to the strength of television advertising.
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Check out our Tuesday’s Digital Revolution Edition: Great infographic via Brian Solis. Here