Tagged: Strategy


Social Media Strategy: 7 Keys to Success

Like a crow drawn to bright, shiny objects, many organizations are drawn to the bells and whistles of new social technologies. Few think about their goals when using those social technologies. Few create an...


How Small Businesses Can Win the Web.

Between their Black Friday Best Buy expeditions and Cyber Monday mania on Amazon, many holiday shoppers plan to celebrate Small Business Saturday this weekend. Conceived in 2010, the “holiday” puts the spotlight on local...


Exercise + Networking = ‘Sweatworking’

We’ve become digitally social texting, tweeting, posting, emailing. However, we have yet to evolve to the point where face-to-face contact is no longer necessary. There’s something about being in the same room with someone...


This One Leadership Quality Will Make or Break You.

Leadership is not about personality; it’s about behavior—an observable set of skills and abilities. Despite differences in culture, gender, age, and other variables, leaders show similar patterns of behavior. Great leaders are not satisfied...


Achieving Effective Social Media Marketing

Social media comes with a pretty steep learning curve, which places an enormous amount of value in tried-and-tested guidelines, which can only come from persistence and experience. Like many of the good things in...

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