Does thought leadership need social media?
Thought leadership is no ordinary content, but rather content that sets one brand apart from the competition and in the process, leverages a phenomenal platform for trust and engagement. Great thought leadership goes to the very heart of your markets’ issues, having in mind these three critical questions: Why are we doing this? Who are we trying to reach? What do they read?
One of the most critical aspects of any content is whether it facilitates customer engagement and acquisition. If you are using social media platforms to share your thought leadership content you may want to consider measuring its success to eventually evaluate whether your content enables you to capture these visitors, convert them into leads and ultimately nurture them into customers.