Creative Problem-Solving Strategies to Test Your Business Idea

Ever find yourself going over and over a problem in your business, only to hit a dead end or draw a blank? Find an innovative solution with one simple technique: re-describe the problem. Truly innovative small businesses and startups create a bold vision of a future that doesn’t exist yet, solving problems that customers don’t even know they have. But they don’t pull that vision out of thin air — many inventive companies use a strategy called design thinking.”Design thinking is a problem-solving approach,” says Jeanne Liedtka, a design and innovation expert at University of Virginia’s Darden School of Business. “It’s a set of tools that help you make decisions in the kinds of high uncertainty situations that entrepreneurs face.”

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