What Specific Type of Marketing Do Women Crave?
For decades, marketing to women just meant changing the color of the product pink (think hammers and tools), offering men’s sized products (backpacks and camping gear, guns, or whatever) in pink or “feminine design patterns,” or the equivalent of “slapping a pink bow” on it and deeming it “Made for Women.” Major fail. Turns out women, at least 90 percent of them, aren’t happy about this “pink marketing” and feel like marketers don’t understand their needs. Women demand facts, figures, education and information about what they’re spending their hard-earned money on. So how do you sell most effectively to women? Content marketing. Stories. Focus on the features, the benefits, the price and the functionality. Who knew?
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