How The Best Salespeople Make The Sale
If you ask an extremely successful salesperson, “What makes you different from the average sales rep?” you will most likely get a less-than-accurate answer, if any answer at all. Frankly, the person may not...
Tagged: Marketing
What Specific Type of Marketing Do Women Crave?
For decades, marketing to women just meant changing the color of the product pink (think hammers and tools), offering men’s sized products (backpacks and camping gear, guns, or whatever) in pink or “feminine design...
The Secrets of What Makes a Product Go Viral
It’s a tough question, but when you look around, there are some people who are able to craft contagious content every single time. What’s their secret? Do they know something you don’t? The answer...
How Small Businesses Can Win the Web.
Between their Black Friday Best Buy expeditions and Cyber Monday mania on Amazon, many holiday shoppers plan to celebrate Small Business Saturday this weekend. Conceived in 2010, the “holiday” puts the spotlight on local...
Best Marketing Strategy : Your Company’s Culture.
Company culture is important because it can make or break your company. Companies with an adaptive culture that is aligned to their business goals routinely outperform their competitors. Some studies report the difference at...
The Rise Of Visual Social Media
Blog posts became Facebook updates and Tumblr posts, which shrunk to Tweets and finally to Instagram or Pinterest. Here’s how smart brands are navigating the new visual social-media era. Social media sites like Facebook,...
Achieving Effective Social Media Marketing
Social media comes with a pretty steep learning curve, which places an enormous amount of value in tried-and-tested guidelines, which can only come from persistence and experience. Like many of the good things in...
How Social Media is Changing the New Marketing Mix
By turbocharging conversation with customers and market influencers, social media has made public relations central to the marketing mix in ways it never was before. Marketers now are powering their stories first through “earned...
How To Get More People To ‘Like’ Your Company’s Facebook Page
A Facebook business page is an opportunity to make a great first impression. A consumer can make assumptions about a brand just by looking at it. Optimizing your brand’s page can make people want...
