How To Get More People To ‘Like’ Your Company’s Facebook Page
A Facebook business page is an opportunity to make a great first impression. A consumer can make assumptions about a brand just by looking at it. Optimizing your brand’s page can make people want to click the “Like” button and encourage customer interaction.
Businesses can promote their Facebook pages in many logical ways, from cross-promoting on existing platforms, to creating Facebook ads and through this a brand can see how often its target demographic visits a page, and which times are better for posting, in order to achieve the highest response rate. Facebook pages shouldn’t be used only to sell, but they should compel consumers to buy. If the sales process is easy, pleasant and social, selling on brand pages can work, as long as the brand is not pushing the sale into your face.