The Importance of Business Contracts.
Almost everyone has heard the phrase “Get it In Writing”! The reason for that is simple: If the parties fail to document their agreement in writing, there is always room for future disagreements. And...
What's happening.. Blog
The Business Handshake.
A handshake is more than just a greeting. It is also a message about your personality and confidence level. In business, a handshake is an important tool in making the right first impression. This...
Effective Problem Solving in the Workplace
Problem solving and decision making, ask anyone in the workplace if these activities are part of their day and they’d certainly answer “Yes!” But how many of us have had training in problem solving?...
Powerful Advertising.
While television maintains its pole position as the dominant power in advertising influence, it’s still fascinating to see not only the multi-platform activities of consumers, but also how interactive those channels are when coupled...
How The Best Salespeople Make The Sale
If you ask an extremely successful salesperson, “What makes you different from the average sales rep?” you will most likely get a less-than-accurate answer, if any answer at all. Frankly, the person may not...
The Pending Surge In Location Marketing
While privacy concerns persist, adding a location component to a campaign gives mobile marketers the opportunity to increase the relevancy of their messages and make them immediately actionable. Following the Mobile Marketing Association’s best-practice...
Social Media Strategy: 7 Keys to Success
Like a crow drawn to bright, shiny objects, many organizations are drawn to the bells and whistles of new social technologies. Few think about their goals when using those social technologies. Few create an...
What Specific Type of Marketing Do Women Crave?
For decades, marketing to women just meant changing the color of the product pink (think hammers and tools), offering men’s sized products (backpacks and camping gear, guns, or whatever) in pink or “feminine design...
Creative Problem-Solving Strategies to Test Your Business Idea
Ever find yourself going over and over a problem in your business, only to hit a dead end or draw a blank? Find an innovative solution with one simple technique: re-describe the problem. Truly...
The Secrets of What Makes a Product Go Viral
It’s a tough question, but when you look around, there are some people who are able to craft contagious content every single time. What’s their secret? Do they know something you don’t? The answer...
