One Wrong Tweet Can Take Down Your Brand

Companies go out of their way to secure their buildings and their data. Employees have ID tags and passwords allowing them access only to what they need. Yet, with all that protecting of company assets, many companies don’t consider social media as one of their top threats—and they should.

Social media is as powerful, or more so, than your traditional marketing and PR accounts, especially for small businesses who might not bounce back from bad publicity. It’s critical that you take social media security seriously and that you protect it. A lack of control can spell disaster for your brand and your business no matter what your size.

Read Article Here (via Boston Globe)