Social Media Strategy: 7 Keys to Success

Like a crow drawn to bright, shiny objects, many organizations are drawn to the bells and whistles of new social technologies. Few think about their goals when using those social technologies. Few create an action plan to achieve an overall objective. Few align the use of those tools with their current plans. Often organizational leaders need to play with these new tools first to understand how they operate and function. They also need to come to terms with this new world of engagement versus the world of broadcast. Once they have a grasp of the tools and engagement methods, they may still forget to create a strategy to use those tools effectively and efficiently.

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