The Secrets of What Makes a Product Go Viral

The key to viral marketing is having a great product that your community can champion.

It’s a tough question, but when you look around, there are some people who are able to craft contagious content every single time. What’s their secret? Do they know something you don’t? The answer is yes! They do! And while they may not be aware of it, they know how to push the little “traffic buttons” on the internet without fail. What do Facebook, LinkedIn, Youtube, Dropbox and Skype have in common? Except for being ridiculously successful, they all enjoyed a strong viral effect that helped accelerate their growth. How did they do that? Here’s the thing; most people assume that these companies grew by pure word of mouth. Well, that’s only half of the story. The other half is that they deliberately built viral features into their products that helped spread the word.