Get Ahead
Like a crow drawn to bright, shiny objects, many organizations are drawn to the bells and whistles of new social technologies. Few think about their goals when using those social technologies. Few create an...
What’s the best way to find out what people think of your business and where they think you need to improve? Just ask them, Sherlock. Regularly surveying your customers can provide a direct...
Open social collaboration is a way to get things done with others via a streamlined process, using an online platform which allows both private and public interactions. You don’t know what you don’t know....
Are you ready to learn the biggest secret the mobile marketing world doesn’t want you to know? Here it is: developing a mobile app for your business is a complete and total waste of...
Between their Black Friday Best Buy expeditions and Cyber Monday mania on Amazon, many holiday shoppers plan to celebrate Small Business Saturday this weekend. Conceived in 2010, the “holiday” puts the spotlight on local...
Company culture is important because it can make or break your company. Companies with an adaptive culture that is aligned to their business goals routinely outperform their competitors. Some studies report the difference at...
We’ve become digitally social texting, tweeting, posting, emailing. However, we have yet to evolve to the point where face-to-face contact is no longer necessary. There’s something about being in the same room with someone...
Leadership is not about personality; it’s about behavior—an observable set of skills and abilities. Despite differences in culture, gender, age, and other variables, leaders show similar patterns of behavior. Great leaders are not satisfied...
Competitiveness at the Crossroads (2012) is an alarming report with far-reaching implications. The report was written by three distinguished professors at Harvard Business School—Michael Porter, Jan Rivkin and Rosabeth Moss Kanter—as part of a...
Social media comes with a pretty steep learning curve, which places an enormous amount of value in tried-and-tested guidelines, which can only come from persistence and experience. Like many of the good things in...
