How Important Is a Mobile-Optimized Site for Your Business?

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Are you ready to learn the biggest secret the mobile marketing world doesn’t want you to know? Here it is: developing a mobile app for your business is a complete and total waste of money.

Now for the corollary to that secret: it is however essential that you have a mobile version of your website since more and more people are using their smart phones and mobile devices for information, research, and purchases. And therein lies the distinction: mobile websites are NOT mobile applications. Both require internet connectivity and its time you got educated on where to spend your mobile marketing dollars.

View Original Post via Mashable Team Team

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