How Important Is a Mobile-Optimized Site for Your Business?

Image credit: Mashable.com

Are you ready to learn the biggest secret the mobile marketing world doesn’t want you to know? Here it is: developing a mobile app for your business is a complete and total waste of money.

Now for the corollary to that secret: it is however essential that you have a mobile version of your website since more and more people are using their smart phones and mobile devices for information, research, and purchases. And therein lies the distinction: mobile websites are NOT mobile applications. Both require internet connectivity and its time you got educated on where to spend your mobile marketing dollars.

View Original Post via Mashable